PROUDLY AUSTRALIAN OWNED & OPERATED SINCE 1946
The Clark Rubber story began in 1946 when two men, Charlesworth and Clark formed a partnership to establish Clark Matting and Rubber. The business grew quickly, and in 1951 was listed on the Australian Stock Exchange. In 1961, the name was changed to Clark Rubber Stores.
In 1982, Clark Rubber was bought by the Adsteam Group, which continued to operate the business until 1994. At this point, the Clark Rubber name and logo were sold to Vita Pacific, a wholly-owned subsidiary of Pacific Dunlop, and the network of stores was closed down.
It was at this time that Chris Malcolm, a veteran of Australian retailing, stepped in. After lengthy negotiations, Chris licensed the Clark Rubber brand from Vita Pacific. Deciding that the franchise model was the best way to grow an already-strong brand, the first Clark Rubber store re-opened in Nunawading, Victoria in 1995.
By 1998, the 50th store had opened and Clark Rubber was once again one of the best recognised brands in Australian retail. In 2000, Chris Malcolm bought the Clark Rubber brand from Pacific Dunlop.
The store network continued to grow, and in 2003 Clark Rubber was recognised as the Franchise Council of Australia’s Franchisor of the Year in the ‘Entry Capital Over $200,000’ category. In the same year, Chris Malcolm was inducted into the Franchise Council of Australia’s ‘Hall of Fame. Three years later, Clark Rubber was awarded the Franchise Council of Australia’s highest honour, Franchisor of the Year.
THE EXPERTS IN POOLS, FOAM AND RUBBER
The Clark Rubber brand is well known, its stores are bright and vibrant, and its customer base is broad. Combined with a unique mix of products across the key categories of pools, foam and rubber this means that Clark Rubber stands alone in the Australian retail market.
Clark Rubber customers can choose from a range of different shaped and sized pools plus pumps, filters, chemicals and pool accessories. Pool water testing is also offered, and Clark Rubber franchisees operate a pool van from their stores, providing their customers with an onsite pool care service.
Clark Rubber is the largest retail suppliers of cut foam in Australia, and offers an in-store foam cutting service. Rubber is also a huge part of the business and Clark Rubber carries one of Australia’s largest retail selections of rubber products.
Great service is another key differentiator, and is at the core of the Clark Rubber customer experience. Franchisees and their teams are dedicated to helping their customers find the products that they need and the solutions to their problems.
GREAT PRODUCTS, STRONG MARKETING
Clark Rubber franchisees enjoy the combined stock buying power that only comes from being part of a large national network of stores. A dedicated merchandise team works closely with suppliers to build product ranges across the key categories of pools, foam and rubber that best meet the needs of customers. In addition, the merchandise team sources products, develops promotional offers and negotiates trading terms and pricing.
Marketing and advertising are key to the ongoing success of any retail business. Clark Rubber invests millions of dollars each year into customer research, brand development and national retail advertising campaigns across multiple channels to drive customer traffic into its franchisees’ stores.
The national marketing team also works closely with all Clark Rubber franchisees to develop and execute effective local area marketing activities that support national campaigns at local store level.
AN ONGOING COMMITMENT
Clark Rubber Franchisees benefit from a proven, best practice retail system. It not only provides franchisees with the knowledge and skills they need, but ensures they have tangible business tools to help them run a successful business.
Franchisees are supported every step of the way, whether they are taking over an existing store or starting up in a new location. The Clark Rubber support team can provide assistance in the areas of site selection, lease negotiation, store development in-store merchandising.
While new Clark Rubber franchisees benefit from a comprehensive initial training program, ongoing training and development for both franchisees and their teams is also a core focus. Covering product, customer service, selling skills and compliance topics, training is delivered through a combination of individual, group and online programs.
Clark Rubber also provides franchisees with the IT infrastructure required to manage every aspect of their business including, stock control, rostering, point-of-sale and financial reporting. There’s also a help desk to help out with any IT and system related issues.
NATIONAL STRENGTH, LOCAL SUPPORT
In addition to the extensive national support team, all Clark Rubber franchisees benefit from the ongoing relationship with a dedicated Regional Sales Manager. The Regional Sales Managers spend the majority of their time in stores, working with franchisees to implement Clark Rubber standards and provide regular feedback on all aspects of store performance. Their primary focus is to identify opportunities for franchisees to grow sales and improve profitability. Franchisees also have access to a team of qualified retail accountants, who work to ensure that stores’ administration, stock control systems and back office procedures are operating effectively and efficiently.
JOIN THE TEAM
The Clark Rubber store network is growing, and opportunities are now available right around Australia for new franchisees to join the team. Whether you’re looking for a new challenge or you’re an experienced business owner, Clark Rubber offers everything you need to build your own business.